Funding recipients MUST use local B.C. service providers to complete contract work to build or improve their online store or online booking system. The only exception to this rule is when a service is provided entirely online, such as:
- Platform subscription
- Purchase of online photos and graphics
- Purchase of online promotional space such as Facebook ads
Expenses related to the development, management and improvement of an online shop or online booking system and must support e-commerce (website only with an email and/or phone number is not an eligible expense), such as:
- Service provider costs:
- Development time for the platform (create new or substantially enhance)
- Pictures (including photographer), stock photos or related graphics required for site
- Copy and online content writing
- Online inventory of goods and products development
- Digital customer acquisition costs:
- Subscription costs of e-commerce platform (up to 1 year)
- Online advertising costs (up to 1 year)
- Search Engine Optimization (SEO)
- Banner and other embedded advertising creation (e.g., social media sites, gaming, etc.)
- Staff training to manage own online shop and/or gain digital marketing skills